Performance Marketing Speacialist in Delhi

You will be responsible for managing Meta (Facebook, Instagram) and Google Ads by developing and executing paid advertising strategies. This includes overseeing ad budgets, bidding strategies, and campaign optimization to ensure maximum effectiveness. You will also be expected to ensure seamless integration with the Shopify website to enhance the overall advertising performance. In addition to ad management, you will analyze market trends, consumer behavior, and competitor activity to develop data-driven marketing plans. These plans aim to drive conversions, revenue, and customer acquisition, aligning with the company's overarching goals. Monitoring campaign performance and conducting A/B testing will be crucial aspects of your role to identify optimization opportunities and improve ad creatives, targeting, and bidding strategies. Collaboration with cross-functional teams such as creative, analytics, and sales is essential to ensure cohesive and effective campaign execution. Tracking and analyzing key performance indicators (KPIs) like ROAS, CAC, RTO, and conversion rates will enable you to provide regular reporting and valuable insights to stakeholders. Your contributions will play a significant role in enhancing Fitspire's visibility and market presence, supporting its mission to become India's leading health wellness brand. Fitspire is dedicated to offering vegan and vegetarian, chemical and steroid-free formulas that prioritize innovation and validation. As part of the Fitspire team, you will have the opportunity to contribute to the company's commitment to providing a healthier environment and promoting well-being across all age groups. Your efforts will be instrumental in further establishing Fitspire as a respected and competitive player in the health and fitness industry.,