Performance Marketing Manager

We are looking for a Performance Marketing Manager for the Fashion industry who are having hands on experience working with a D2C brand or an agency.

We are a house of globally loved lifestyle brands operating across the USA and India With an established presence and rapid expansion into the U.S. wholesale ecosystem, we are strengthening our B2B division to accelerate growth through data-driven acquisition, retention, and account activation strategies.

Our B2B function plays a crucial role in scaling boutiques and lifestyle stores. We are looking for a specialist who can build funnels, drive consistent wholesale orders, reactivate dormant accounts, and collaborate cross-functionally to ensure seamless execution across campaigns, catalogs, and trade show activities.

Major bucket : fashion, Hand bags and boots, clothing vegan bags.

Location : WeWork Platina Tower. 4.4. 879 reviews. Bristol Chowk, MG Road, Near Sikandarpur Metro Station, Sector 28, Gurugram, HR 122001.

Working days : Monday to Saturday 1st and 3rd are work form home and 2nd and 4th are off.

Industry : Looking for retail skin care and clothing, jewelry industry.

Exp : 3+ years - IC role

Performance Marketing Manager

Campaign Planning and Strategy

* Develop performance marketing strategies across platforms like Meta, Google, YouTube, and others

* Align campaign goals with brand objectiveswhether lead generation, conversions, app installs, or sales

* Plan budget allocation and media mix for maximum ROI.

Agency & Campaign Oversight

* Brief agencies on campaign objectives, target audiences, and key deliverables

* Review ad copies, creatives, videos, and banners shared by the agency to ensure brand consistency and performance potential

* Oversee campaign setup and launches executed by the agency, ensuring accuracy in targeting, budgets, and timelines

* Ensure A/B testing plans (creatives, CTAs, headlines, audiences) are proposed and executed by the agency.

Audience Targeting and Optimization

* Guide agencies on building and managing custom, lookalike, and retargeting audiences

* Monitor key metrics like CTR, CPC, CPA, ROAS, and bounce rate to assess campaign performance

* Recommend optimizations based on pixel data, event tracking, and audience insights.

Analytics and Reporting

* Create and maintain detailed performance reports across channels

* Analyze campaign data to uncover insights and growth opportunities

* Present weekly/monthly performance dashboards with actionable recommendations.

Landing Page and Conversion Optimization

* Work with UI/UX and web teams to ensure landing pages are optimized for conversions

* Monitor page speed, layout, copy, and CTA performance

* Implement tools like Google Optimize or Hotjar for A/B testing and heatmap analysis.

Budget Management

* Monitor daily ad spends to ensure campaigns stay within allocated budgets.

* Reallocate budgets in real time toward best-performing channels, campaigns, and creatives.

* Forecast monthly spends and returns based on historical trends and seasonal targets.

Cross-functional Collaboration

* Work closely with e-commerce, design, SEO, and brand teams to ensure campaign alignment.

* Share performance learnings to inform creative development and product strategy.

* Manage communication flow between internal teams and agencies for seamless execution.