Performance marketing Executive

Role & responsibilities:

Marketplace & Quick Commerce Management

1. Manage and optimize brand presence across Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket.

2. Drive visibility, traffic, and conversions through platform ads, promotions, and brand stores.

3. Plan and execute sponsored product ads, brand campaigns, and display ads on Amazon and Flipkart.

4. Collaborate with category and platform teams for listing optimization, deals, and visibility campaigns.

5. Monitor product rankings, pricing, and keyword performance to maximize ROI.

Performance Marketing & Growth Campaigns

1. Run and optimize paid campaigns on Google Ads, Meta Ads, and platform-specific ad managers (Amazon Advertising Console, Flipkart Ads, Instamart Promotions, etc.).

2. Manage budgets, bids, and campaign performance to achieve ROAS and sales targets.

3. Execute remarketing and customer retention campaigns to boost repeat sales.

Content & Creative Coordination

1. Work with design and content teams to develop high-impact creatives and ad copies tailored to each platform.

2. Ensure consistent branding and messaging across marketplaces and social media channels.

3. Support A+ content creation and storefront management for Amazon and Flipkart.

4. SEO, Analytics & Reporting

5. Analyze traffic, sales, and marketing data from platform dashboards and Google Analytics.

6. Prepare detailed performance and ROI reports, identifying insights and growth opportunities.

7. Optimize listings and campaigns based on keyword and performance analytics.

Collaboration & Strategy Execution

1. Coordinate with internal teams for stock planning, campaign execution, and product launches.

2. Stay updated with platform algorithms, marketplace trends, and category benchmarks.

3. Identify new opportunities in emerging quick commerce channels and local delivery partnerships.