Performance Marketing Executive

Roles And Responsibilities

• Manage and optimize paid media campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta (Facebook & Instagram), and other paid social channels.
• Perform keyword research, bid strategy optimization, ad copy testing, and audience targeting to drive lead generation and conversions.
• Develop and scale growth marketing initiatives including high-intent search campaigns, account-based marketing, prospecting, funnel optimization, and remarketing.
• Monitor, analyze, and report campaign performance metrics (conversions, CPL, CTR, ROAS, etc.), delivering actionable insights.
• Conduct A/B testing on creatives, copy, and landing pages to optimize performance.
• Collaborate with design, content, product, and sales teams to align campaigns with business objectives.
• Explore and test new platforms, formats, and audience strategies for continuous growth.
• Implement and manage tracking tags via Google Tag Manager (GTM) to ensure accurate campaign measurement and conversion tracking.
• Work with analytics teams to debug, test, and validate GTM implementations and ensure data accuracy.
• Stay updated on industry trends, platform changes, privacy policies, and digital best practices.
  

Desired Candidate Profile

• 1 to 2 years of hands-on performance marketing experience for B2B, B2C, or tech/digital-first brands (agency or client side).
• Strong knowledge of Google Ads (incl. Google Ads Editor), Microsoft Ads, LinkedIn Ads, Meta Ads, and Display/Remarketing.
• Good understanding and working experience with Google Tag Manager (GTM) for tag implementation, event tracking, and troubleshooting.
• Strong analytical skills with the ability to blend quantitative and qualitative data for campaign optimization.
• Experience implementing A/B tests on ads, creatives, and landing pages.
• Effective communicator and collaborator across multiple teams.
• Detail-oriented, proactive, and driven by results and continuous learning.
  

Preferred Skills (Good To Have)

• Experience with analytics tools (Google Analytics, Data Studio, etc.)
• Familiarity with CRM or marketing automation platforms
  

Educational Qualification

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Google Ads, GTM, or other relevant certifications are a plus.