Performance Marketing Executive

About Vedantu:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from Veda (knowledge) and Tantu (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

Our Online Legacy:

Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India's top teachers with students across the nation in a LIVE interactive eclassroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student.

Expanding to Offline Centers:

With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.

Our Mission and Vision:

Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale. Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere. We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner. Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more: vedantu.com/culture

Looking Ahead:

As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond. To know more about Vedantu log on to www.vedantu.com.

Job Title:

Location:

Experience Level:

Key Responsibilities:

Campaign Management:

○ Plan, execute, and optimize paid campaigns across channels such as Google

○ Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn.

○ Ensure campaigns meet performance KPIs like CTR, CPC, CPA, ROAS, and conversions.

Performance Analysis:

○ Track and analyze campaign data to identify trends and insights.

○ Prepare regular performance reports and suggest data-driven optimization strategies.

Budget & ROI Management

○ Manage daily campaign budgets and ensure efficient spend allocation.

○ Work towards maximizing ROI through continuous testing and optimization.

Creative & Content Collaboration:

○ Coordinate with the design and content teams for ad creatives, copies, and

landing pages.

○ Conduct A/B tests to improve ad performance and user engagement. 5. Market Research & Trends: ○ Stay updated with digital marketing trends, platform updates, and competitor campaigns. ○ Recommend innovative growth opportunities and new channels.

Requirements:

13 years of experience in performance marketing or paid media roles.

Hands-on experience with Google Ads, Meta Business Manager, and analytics tools (Google Analytics, Data Studio, etc.).

Strong analytical and problem-solving skills.

Good understanding of attribution models, conversion tracking, and campaign reporting.

Excellent communication and collaboration abilities.