Performance Marketing Executive

We are hiring a Performance Marketer to drive customer acquisition, optimize CAC, and manage vendors & agencies for paid campaigns. This role requires a data-driven expert with hands-on experience in performance marketing, A/B testing, attribution modeling, and media buying tools like AppsFlyer.

The Senior Performance Marketer will be responsible for strategizing, executing, and scaling paid marketing campaigns to maximize user acquisition at an optimized cost. This individual will manage relationships with external agencies, oversee paid campaigns, and work on campaign optimization, performance analytics, and automation strategies.

Develop and execute data-driven user acquisition strategies across Google, Meta, affiliates, and programmatic channels.

Optimize CAC (Customer Acquisition Cost) while scaling campaigns effectively.

Manage end-to-end media buying across various channels and platforms.

Oversee performance metrics such as CTR, CR%, ROAS, LTV, and attribution models to improve efficiency.

Lead A/B testing experiments for creatives, audience segmentation, landing pages, and campaign structures.

Work extensively with AppsFlyer and other MMPs (Mobile Measurement Partners) to analyze attribution data.

Collaborate with product, data, and growth teams to align acquisition strategies with business objectives.

Work with agencies and vendors to execute large-scale marketing campaigns and optimize performance.

Automate and optimize campaign reporting dashboards using tools like Google Analytics, Looker Studio, and Excel.

10X scale in user acquisition while maintaining optimized CAC.

Improvement in conversion rates and ROAS across paid channels.

Strong attribution modeling and data-driven decision-making.

Successful execution of A/B tests leading to improved campaign performance.

Seamless collaboration with agencies, vendors, and internal teams.

6+ years of experience in performance marketing with a strong focus on user acquisition and digital growth.

Expertise in Google Ads, Meta Ads, affiliate networks, and programmatic advertising.

Hands-on experience with AppsFlyer (or other MMPs), Google Analytics, Looker Studio, and Excel.

Strong analytical skills with a proven track record of optimizing CAC, LTV, and retention.

Experience in A/B testing, audience segmentation, and funnel optimization.

Prior experience in a performance marketing agency like iProspect, Performics, or similar is highly preferred.

Location-Andheri east