Performance Marketing Executive

You will be responsible for developing, executing, and optimizing media plans that drive user acquisition and engagement for mobile applications. This role requires a strong analytical mindset, creativity, and a passion for leveraging data to enhance app performance. Key Responsibilities: - Work closely with third-party media partners to achieve optimal performance while securing the best negotiated rates. - Evaluate data and performance metrics to ensure successful outcomes and the achievement of KPIs. - Execute and manage campaigns across various channels, including social media, display, search, and mobile networks. - Monitor, analyze, and report on campaign performance metrics, including CPI (Cost Per Install), ROAS (Return on Ad Spend), and user engagement rates. - Continuously optimize campaigns based on performance data to maximize ROI and achieve acquisition targets. - Work closely with creative teams to develop compelling ad content that resonates with target audiences. - Manage and allocate budgets effectively across channels, ensuring efficient spending and tracking of campaign results. - Design and implement A/B tests to refine messaging, targeting, and bidding strategies. - Prepare regular performance reports for stakeholders, highlighting insights and recommendations for future campaigns. Qualifications Required: - 0-1 years of experience in media planning, with a focus on app performance marketing. - Proficiency in analytics tools (e.g., Meta, App Analytics platforms) and media buying platforms. - Strong understanding of user acquisition strategies and mobile marketing best practices. - Excellent analytical skills with a data-driven mindset. - Creative thinker with strong communication and collaboration skills. - Experience with programmatic advertising and social media marketing. - Familiarity with A/B testing methodologies and performance optimization techniques. You will be responsible for developing, executing, and optimizing media plans that drive user acquisition and engagement for mobile applications. This role requires a strong analytical mindset, creativity, and a passion for leveraging data to enhance app performance. Key Responsibilities: - Work closely with third-party media partners to achieve optimal performance while securing the best negotiated rates. - Evaluate data and performance metrics to ensure successful outcomes and the achievement of KPIs. - Execute and manage campaigns across various channels, including social media, display, search, and mobile networks. - Monitor, analyze, and report on campaign performance metrics, including CPI (Cost Per Install), ROAS (Return on Ad Spend), and user engagement rates. - Continuously optimize campaigns based on performance data to maximize ROI and achieve acquisition targets. - Work closely with creative teams to develop compelling ad content that resonates with target audiences. - Manage and allocate budgets effectively across channels, ensuring efficient spending and tracking of campaign results. - Design and implement A/B tests to refine messaging, targeting, and bidding strategies. - Prepare regular performance reports for stakeholders, highlighting insights and recommendations for future campaigns. Qualifications Required: - 0-1 years of experience in media planning, with a focus on app performance marketing. - Proficiency in analytics tools (e.g., Meta, App Analytics platforms) and media buying platforms. - Strong understanding of user acquisition strategies and mobile marketing best practices. - Excellent analytical skills with a data-driven mindset. - Creative thinker with strong communication and collaboration skills. - Experience with programmatic advertising and social media marketing. - Familiarity with A/B testing methodologies and performance optimization techniques.