Performance Marketer

About the job

Overview:

Bioweal Products Pvt Ltd is seeking an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will have 2-4 years of experience managing large-scale performance marketing campaigns across Google and Meta platforms, with the ability to take full ownership of campaign execution. You will be responsible for managing high-budget campaigns, driving app installs, and scaling performance efficiently. This role requires a data-driven mindset, strong technical skills, and the ability to collaborate with creative teams to develop and execute impactful campaigns.

Key Responsibilities:

Performance Marketing Campaign Management:

• Manage and optimize performance marketing campaigns across Google and Meta platforms independently.
• Drive app install campaigns and performance campaigns with budgets exceeding Rs.50 lacs per month.
• Scale campaigns quickly and efficiently, focusing on maximizing ROI.

Expertise in Google and Meta Campaigns:

• Manage various campaign types, including Universal App Campaigns (UAC), Demand Generation, Pmax, and Video Reach Campaigns (VRC) on Google.
• Lead Meta app install campaigns and other performance-driven initiatives to meet business goals.

Technical Proficiency:

• Utilize tools such as Google Tag Manager, Meta Tag Manager, and Appsflyer for campaign setup, tracking, and optimization.
• Set up and manage app install campaigns across both Google and Meta with precision, ensuring accurate targeting and audience segmentation.

Creative Collaboration:

• Collaborate with the creative team to generate innovative campaign ideas and ensure the creative assets align with performance goals.
• Bring creative concepts to life by working closely with cross-functional teams to execute and implement campaigns effectively.

Data-Driven Insights:

• Analyze data from paid campaigns to extract actionable insights.
• Continuously optimize campaigns based on performance metrics, ensuring data-driven decision-making to enhance effectiveness and efficiency.

Requirements:

• 2-4 years of experience in performance marketing, with proven expertise in managing campaigns on both Google and Meta platforms.
• Hands-on experience with Google Tag Manager, Meta Tag Manager, and Appsflyer.
• Experience managing app install campaigns and monthly budgets of at least Rs.50 lacs across all channels.
• Strong knowledge of UAC, Demand Gen, Pmax, and VRC campaigns on Google.
• Ability to think creatively and collaborate with creative teams to execute campaign ideas.
• Strong analytical skills with the ability to derive insights from data and optimize performance accordingly.

Job Types: Full-time, Permanent

Pay: ₹407,519.20 - ₹1,457,977.85 per year

Work Location: In person