Performance Marketer

Animaker is a fast-growing SaaS company revolutionizing the world of visual storytelling. Our suite of DIY video and animation tools empowers marketers, educators, and L&D teams to create compelling visual content with ease.

Performance Marketer

Roles & Responsibilities:

• Plan, execute, and optimize paid search & Display campaigns across all major ad platforms like Google, Facebook, Instagram, Linkedin
• Strategically design and manage retargeting/remarketing campaigns to improve conversion rates and customer retention.
• Analyze and report on campaign performance metrics, using data to iterate and scale successful strategies
• Maintain and optimize budget allocations, ensuring high ROI across campaigns.
• Create and test ad copy, visuals, and landing pages to maximize conversion rates
• Experiment with new channels and tactics to find growth opportunities
• Analyze and report on campaign performance metrics, using data to iterate and scale successful strategies
• Create and test ad copy, visuals, and landing pages to maximize conversion rates

Requirements:

• 3+ years of hands-on experience with paid marketing campaigns in B2B SaaS marketing
• Experience with Google Ads, Meta Ads, and other paid platforms
• Proven experience in managing high-budget paid ad campaigns with measurable ROI.
• Ability to analyze data and make decisions independently
• Experience working with cross-functional teams (content, design, sales, product) to drive campaign success.
• Excellent communication skills and a data-driven approach to decision-making.