Performance and ECommerce Marketing Manager

Position Summary

Your Tasks And Responsibilities

• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing automation, multichannel marketing, influencer marketing, social media and display advertising campaigns
• Brainstorm new and creative growth strategies and understanding on marketing campaigns
• Collaborate with internal business teams to plan, design and build memorable digital experiences for brands/ services
• Collaborate with agencies and other vendor partners
• Lead campaign planning, execution, and optimization across Search, Display, Shopping, YouTube, Facebook, and Instagram
• Monitor KPIs (ROAS, CPA, CTR, LTV) and adjust tactics to hit targets
• Explore new ad formats, tools, and tactics to stay ahead of industry trends
• Design and implement paid and organic visibility campaigns to drive traffic and conversions on different market and Qcom sites
• Manage keyword bidding strategies to improve product search rankings and discoverability.
• Monitor campaigns performance across e-commerce platforms and take corrective actions when necessary
• Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets
  

Who You Are

• Educational Qualification – B pharma/BSC/BCA, MBA in Marketing/Pharma
• Experience - 5 to 7 years in performance advertising with strong experience on both Google and Meta platforms
• Proven working experience in digital marketing and up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Knowledge of website analytics tools (e.g., Google Analytics, SEMRush)
• Strong analytical skills and data-driven thinking
• Specific Certification - Design Thinking, Digital Marketing
  

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