PCG Sales- HNI - Aditya Birla Money

Job Purpose:

To meet and understand customer needs and execute trades seamlessly. Disseminate the research calls to customers and sell/ advise for Broking, structured products as well as third party products eg -Mutual Funds, Loans, Health insurance, Life Insurance etc.

Key Result Areas:

To follow the Deal Desk Process Branch Compliance

Key Result Areas

• Supporting Actions HNI / PCG Business Development
• • Leverage existing networks, market databases, references, events, and cold outreach to identify and target potential HNI / PCG clients. Stay informed about market movements and lifestyle shifts to spot opportunities for client engagement.
• • Create structured acquisition plans to penetrate the HNI / PCG segment in the region. Customize your approach for each prospect based on profile analysis, risk appetite, and investment behavior.
• • Conduct in-depth meetings and financial discussions to understand the prospective clients investment goals, risk tolerance, income structure, and liquidity needs. Build a strong rapport to earn their trust and confidence.
• • Advise the clients on their margin’s limits, on mark to market losses, brokerages, margins available etc.
• • To strictly adhere to all risk & surveillance and Deal desk processes.
• • To encourage & facilitate clients to migrate from offline to online trading by providing training and comfort.
• • To encourage clients to download mobile app/browser, transact, access reports and information pertaining to their account on the internet.
• • To ensure documentation formalities like KYC, profiling of new clients with all the

Customer Management

• To ensure all new clients start trading within 7 days of account opening.
• To ensure that all efforts are taken to introduce the customer to the online mode of trading by way of demos, and first login hand holding.
• To ensure end-to end seamless and single point service to the customers, to win and maintain his trust
• To ensuring specific number of clients (as pre-defined by H.O) are active on daily basis
• To constantly follow up with inactive / dormant clients, build confidence and get them to trade

Cross Sell of ABC Products

• To ensure participation in training and processes for other ABC products offered.
• To understand the financial needs of customers and generate leads
• To use other ABC products and services to activate inactive customers

Ensure adherence to surveillance and risk processes

• To ensure that all compliance and legal guidelines are adhered to and mitigation strategies followed in case of mishaps
• To manage the trading terminals and ensure confidentiality and security of the clients investments
• To ensure no misdeal or wrong trades is knowingly/ unknowingly executed
• To ensure that 100% Pre-orders are available as per SEBI mandate
• To ensure all trades are confirmed by end of day (on voice logger lines) as per the trade confirmation process.
• To ensure that only orders placed by customer (not their family members/agents) or an authorized person are executed.
• To ensure periodic acknowledgement of trades/ balances by customer, especially when there are losses incurred in their accounts.
• To keep a check on customers margins while they are trading and advise them.
• To ensure the debits are collected from clients on time & the company is safely secured against debits arising out of non payment.
• To ensure the terminal used by equity Advisor for placing orders is mapped to his name and id.
• To ensure adherence and awareness of employee code of conduct.

Any one intrested pls share ur cv on Shivangi.maheshwary-v@adityabirlacapital.com