Job
Description
What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Paid/Organic Social & Display Marketer (Social - Organic) is responsible for strategizing and executing organic social media campaigns across multiple platforms to effectively engage with targeted communities and drive measurable business results. This role requires an individual who can create compelling content, analyze performance data, and continuously optimize strategies to increase brand awareness and engagement. The ideal candidate will have a deep understanding of social media platforms, content creation best practices, and performance analytics to build and maintain the companys social media presence. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and deliver consistent messaging. If youre passionate about building brand communities through organic social media marketing and leveraging data to drive continuous improvement, this is the role for you! Key Responsibilities Strategy & Content Development Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification Ensure organic reach, user engagement, business growth, and increased click rates through interesting and unique social media posts Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections Manage the companys presence on various social networks, such as Facebook, Instagram, X, and LinkedIn Develop content calendars and publishing schedules aligned with marketing campaigns and business objectives Foster internal stakeholder relationships and drive engagement through creative storytelling, data analysis, and customer service Collaborate with design, content, and product teams to ensure brand consistency across all social channels Performance Analysis & Optimization Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices Track and report on key campaign metrics on a weekly and monthly basis Conduct data analysis and reporting, set goals and strategies Track results and optimize the social media marketing strategy Evaluate and analyze the results of each campaign and program and make improvements Optimize company pages within each platform to increase the visibility of companys social content Reply to comments and feedback to maintain active community engagement Monitor industry trends, competitor activities, and platform algorithm changes to inform strategy adjustments Experiment with new content and optimize high-performing social media posts What we are looking for 3+ years of experience in social media marketing with demonstrated success in organic growth Strong communication skills and the ability to communicate effectively with followers and customers Strategic planning abilities and knowing how to plan and implement successful campaigns across multiple channels Experience with major social media platforms and analytics tools (Facebook, Instagram, LinkedIn, X, TikTok, Hootsuite, Sprout Social, etc.) Data analysis skills to solve complex problems and drive decision-making Copywriting skills and the capacity to write effective copy and create compelling content Attention to detail and ability to work in a fast-paced, constantly changing environment Knowledge of digital marketing trends and familiarity with the latest social media trends Understanding of SEO/SEM principles as they relate to social media content Preferred Qualifications: Experience creating visual elements like short-form videos, infographics, and text-based posts Knowledge of Google Analytics and other analytics tools for measuring campaign effectiveness Experience with influencer marketing and program management Experience optimizing lead nurturing processes through email, content, and social channels Experience in writing, design and layout of graphic and promotional materials Relevant certifications in social media marketing
