Paid Social Campaign Manager

As a Digital Marketing Specialist at our company, you will be responsible for creating and optimizing campaigns across Facebook, Instagram, and Google Ads. Your role will involve analyzing performance data to make informed decisions and enhance ROI. Additionally, you will develop targeted audience strategies to effectively connect with the right individuals, manage ad budgets efficiently, and conduct A/B tests to continually enhance campaign performance. - At least 2 years of experience with Meta Ads and Google Ads is required - Strong analytical skills and a comfort level with working with data are essential - Knowledge of tracking pixels, UTM parameters, and conversion setup, along with an understanding of the customer journey and marketing funnels, will be beneficial - Possessing Google Ads and Meta Blueprint certifications would be advantageous Joining our team offers a competitive salary with performance bonuses, fast-track growth opportunities for high achievers, a modern office in a prime location in Kolkata, and a young, energetic team that values fresh perspectives. If you are passionate about digital marketing and eager to make a meaningful impact, we encourage you to apply. Your creativity and analytical mindset can help our brands thrive in the digital space. We embrace diversity and welcome applications from all qualified candidates.,