Paid Search Specialist - D2C Ecommerce

As a WhyThinker, a day in your life will involve the following key responsibilities: - Building and managing Google Search, Shopping, YouTube and Performance Max campaigns for multiple D2C brands across the US, India, and GCC - Creating structured account architectures to maximize ROAS and margin impact - Conducting deep keyword mining, competitive audits, and category intelligence - Setting up conversion tracking, attribution calibration, and ongoing measurement - Driving LTV focused acquisition strategies and funnel optimization - Analyzing performance trends daily and making recommendations for scaling or cutting decisions - Collaborating with CRO, Creative, and paid social teams for full funnel alignment - Presenting insights to clients with clarity and confidence We expect you to have: - 2 to 4 years of strong hands-on experience in Google Ads for ecommerce - Deep understanding of search intent, demand capture, and consumer behavior - Ability to build profitable growth plans across multiple geographies - Strong analytical skills and comfort with data platforms and attribution tools - Experience with Shopify, GA4, GTM, and feed management tools - A mindset that thinks like an owner and optimizes for profit first About ThinkWhy: ThinkWhy is an ecommerce growth accelerator that helps global challenger brands scale profitably across marketplaces and D2C platforms. They combine marketing, tech, creative, and strategic content to unlock growth for ambitious global brands.,