Paid Media Specialist [On-Site|Full-Time|Wakad,Pune]

ON-SITE | FULL-TIME JOB ROLE

Location:

Role:

lead quality analysis

• Plan and execute campaigns across

  Google (Search/Display/YouTube)

  and

  Meta

  , with LinkedIn as needed, aligned to CPL/CPA goals.
• Build account structures, keyword/ad group strategies, negatives, audience segmentation, and remarketing flows.
• Create and iterate

  ad copy, extensions, and creative briefs

  ; run structured

  A/B tests

  to improve CTR, CVR, and CAC.

• Conversion tracking setup and QA

  via GA4, GTM, Meta Pixel, and (when used) LinkedIn Insight Tag; manage UTMs and offline conversion imports.
• Collaborate with content/design/web teams to

  improve landing pages and CRO

  (forms, messaging, speed, friction removal).
• Forecast, pace, and reallocate budgets to hit weekly/monthly targets; scale winners and cut waste fast.
• Produce clear

  dashboards and reports

  with insights and next steps (not just numbers).
• Conduct periodic

  account audits

  and maintain playbooks for common scenarios (new geo, new offer, remarketing, etc.).

• Lead quality analysis & feedback loop:

  Partner with sales/CRM to review MQL?SQL fit, map disqualification reasons, validate data, dedupe/enrich where needed, and feed insights back into audiences, keywords, creatives, and bids to continually

  improve relevance

  .

• Proven hands?on experience with Google Ads and Meta Ads

  for B2B lead gen (

  mandatory

  );

  LinkedIn Ads is a plus

  , not required.
• Strong grasp of

  audience strategy, keywords, bidding, attribution basics

  (first?touch/last?touch/assisted).
• Practical experience with

  GA4, GTM, UTMs, conversion goals

  , and lead quality measurement (MQL ? SQL).
• Foundational

  SEO knowledge

  (on-page best practices, keyword research, GSC/GA4 usage); basic HTML is a plus.
• Comfortable writing concise, persuasive

  ad copy

  and translating data into

  actionable insights

  .
• Advanced

  Excel/Google Sheets

  ; familiarity with

  HubSpot/Zoho

  or similar is a plus.
• Ability to thrive in a

  fast?paced, multi?project

  environment with tight feedback loops.

2+ years

• 030 days:

  Complete account & tracking audit; fix measurement gaps; stabilise CPL; deliver a testing roadmap (audiences, ads, offers, landing pages).

• 3160 days:

  Scale winning campaigns; implement 23 CRO changes on high?spend pages; align paid & organic keyword themes; improve MQL?SQL quality signals. Hit steady

  CPL/CAC within target

  , increase

  lead acceptance/SQL rate

  , and ship a lightweight

  playbook

  documenting audiences, negative lists, creative angles, and SEO/CRO hygiene for ongoing scale.

[HIDDEN TEXT]

9762203501