ON-SITE | FULL-TIME JOB ROLE Location: Wakad, Pune (On-site) Role: Paid Media Specialist Job Overview Plan, launch, and optimise performance marketing campaigns across Google Ads and Meta (plus LinkedIn as applicable) to generate qualified leads and pipeline for B2B clients. Youll own targeting, budgets, tracking, reporting, and continuous improvementwith a strong focus on lead quality analysis and a feedback loop into targeting, messaging, and bidding. Paid Media Responsibilities and Duties Plan and execute campaigns across Google (Search/Display/YouTube) and Meta , with LinkedIn as needed, aligned to CPL/CPA goals. Build account structures, keyword/ad group strategies, negatives, audience segmentation, and remarketing flows. Create and iterate ad copy, extensions, and creative briefs ; run structured A/B tests to improve CTR, CVR, and CAC. Conversion tracking setup and QA via GA4, GTM, Meta Pixel, and (when used) LinkedIn Insight Tag; manage UTMs and offline conversion imports. Collaborate with content/design/web teams to improve landing pages and CRO (forms, messaging, speed, friction removal). Forecast, pace, and reallocate budgets to hit weekly/monthly targets; scale winners and cut waste fast. Produce clear dashboards and reports with insights and next steps (not just numbers). Conduct periodic account audits and maintain playbooks for common scenarios (new geo, new offer, remarketing, etc.). Lead quality analysis & feedback loop: Partner with sales/CRM to review MQL?SQL fit, map disqualification reasons, validate data, dedupe/enrich where needed, and feed insights back into audiences, keywords, creatives, and bids to continually improve relevance . Requirements and Skills Proven hands?on experience with Google Ads and Meta Ads for B2B lead gen ( mandatory ); LinkedIn Ads is a plus , not required. Strong grasp of audience strategy, keywords, bidding, attribution basics (first?touch/last?touch/assisted). Practical experience with GA4, GTM, UTMs, conversion goals , and lead quality measurement (MQL ? SQL). Foundational SEO knowledge (on-page best practices, keyword research, GSC/GA4 usage); basic HTML is a plus. Comfortable writing concise, persuasive ad copy and translating data into actionable insights . Advanced Excel/Google Sheets ; familiarity with HubSpot/Zoho or similar is a plus. Ability to thrive in a fast?paced, multi?project environment with tight feedback loops. Experience 2+ years in performance marketing (agency experience preferred). What Success Looks Like in 90 Days 030 days: Complete account & tracking audit; fix measurement gaps; stabilise CPL; deliver a testing roadmap (audiences, ads, offers, landing pages). 3160 days: Scale winning campaigns; implement 23 CRO changes on high?spend pages; align paid & organic keyword themes; improve MQL?SQL quality signals. Hit steady CPL/CAC within target , increase lead acceptance/SQL rate , and ship a lightweight playbook documenting audiences, negative lists, creative angles, and SEO/CRO hygiene for ongoing scale. Contact us to apply Email: [HIDDEN TEXT] Phone: 9762203501 Show more Show less

Writing and editing B2B marketing materials, including websites, blogs, white papers, case studies and e-newsletters to promote digital product offerings across a variety of corporate and business partner channels. B2B Content Writer Responsibilities and Duties: Conducting in-depth research on industry-related topics in order to develop original content. Developing technical B2B content for blogs, articles, descriptions, social media, marketing collaterals, PR and e-books, web content. Proofreading content for errors and inconsistencies. Assisting the marketing team in developing technical B2B content for advertising campaigns. Proofread the content for errors and inconsistencies. Editing and polishing existing content to improve readability. Carrying out keyword research and implementing SEO best practises to create technical content for B2B brands. Creating compelling tech copy that will capture the attention of the target audience. Requirements and Skills: Proven work experience as a Content Writer, Copywriter or Content Strategist. The ability to work in a fast-paced environment. The ability to handle multiple projects concurrently. Experience: 1-2 years of experience Contact us to apply: Email: [HIDDEN TEXT] Phone: 9762203501 Show more Show less