Paid Media Buyer

As a Paid Media Buyer at Purple Circle, you will play a crucial role in planning, executing, and optimizing paid ad campaigns on Meta (Facebook & Instagram). You will have the opportunity to work with eCommerce brands, focusing on metrics such as ROAS, AOV, and scaling budgets. Your responsibilities will include analyzing ad performance, generating performance reports, conducting audience research, and competitor analysis. Collaboration with creative teams for ad visuals and copy direction will also be a key aspect of your role. It is essential to stay updated with platform changes, algorithm updates, and new ad formats to ensure campaign success. To excel in this role, you should be a fresher or have up to 1 year of experience in Meta ads or performance marketing. A basic understanding of pixel setup, events, custom audiences, and lookalike strategies is required. You should be passionate about D2C e-commerce and possess a keen interest in decoding consumer behavior. A strong analytical mindset with a love for numbers and growth is crucial. Being self-driven, curious, and open to experimentation and rapid learning are qualities that will make you successful in this position. At Purple Circle, you will benefit from hands-on learning with real budgets, mentorship from experienced media buyers, and a performance-driven growth path. You will work in a dynamic environment on high-performing eCommerce accounts. This is a full-time position based in Mohali, offering a 5-day work week and opportunities for professional development and growth.,