Paid Media & Analytics Specialist

Role & responsibilities

As a Paid Media & Analytics Specialist, you will take ownership of paid media strategy, execution, and performance analysis across multiple advertising platforms. Your role will focus on launching, optimizing, and measuring paid campaigns, ensuring that our marketing efforts drive meaningful engagement and conversions. Youll also play a key role in tracking ROI, managing campaign budgets, and aligning paid media with organic strategies. If youre data-driven, performance-focused, and thrive in a fast-paced environment, this role is for you.
The day-to-day

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other advertising platforms to maximize lead generation and conversions.
• Set up and maintain campaign tracking, including UTMs, pixels, and conversion event management, ensuring accurate performance attribution.
• Analyze and report on the performance of paid campaigns and email marketing efforts, identifying areas for improvement and optimization.
• Build and manage dashboards in Google Analytics, Looker Studio, or HubSpot Analytics to track campaign performance, ROI, and budget pacing.
• Coordinate campaign timelines, budgets, and performance reviews with the marketing and leadership teams.
• Collaborate with the Email & SEO Content Specialist to align organic and paid strategies for a cohesive, full-funnel marketing approach.
• Conduct A/B testing on ad creatives, audience segments, and landing pages to drive continuous performance improvements.

Preferred candidate profile

• 3+ years of experience managing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads Manager.
• Strong analytical skills, with hands-on experience using Google Analytics, Looker Studio, and HubSpot Analytics.
• Proficiency in UTM tracking, pixel setup, and conversion event management for accurate campaign attribution.
• Excellent command of English, with the ability to write compelling ad copy and interpret performance data.
• Project management skills, with experience coordinating multi-channel campaigns while managing budgets and timelines

Perks and benefits

• Competitive compensation based on experience.
• Health insurance for you and your family.
• Paid time off: 3 weeks of vacation, flexible personal and sick days, plus a day off for your birthday and work anniversary.
• Public holidays and festival leaves.
• Modern equipment (laptop and necessary tools).
• Learning and development opportunities.
• Employee referral program.
• Collaborative, fast-paced, and iterative startup culture.

Work schedule

• Work days : Monday to Friday,
• Shift : 3:30 PM - 12:30 AM IST