Paid Marketing Executive

Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

• Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
• Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
• Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
• Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
• Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
• Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

• 2 + years of experience in performance marketing / digital marketing, preferably in B2B or in Finance sector.
• Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.
• Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
• Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
• Ability to manage budgets effectively and deliver measurable business outcomes.
• Strong communication and collaboration skills.
• Bachelor’s degree in Marketing, Business, or a related field
• Certifications in Google Ads or Facebook Blueprint are a plus