Paid Marketing Executive

1 - 4 years

3 - 6 Lacs

Posted:8 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for an experienced and result-driven Digital Marketing Strategist to join our marketing team. As a Digital Marketing Strategist, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.
If you re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you.
Ultimately, you should be able to effectively connect our brand with our online customers.

Your responsibilities:

Build, plan and implement the overall digital marketing strategy
Manage and train the rest of the team
Manage all digital marketing channels
Measure ROI and KPIs
Prepare and manage digital marketing budget
Oversee all the company's social media accounts
Manage and improve online content, considering SEO and Google Analytics
Build an inbound marketing plan
Motivate digital marketing team to achieve goals
Monitor competition and provide suggestions for improvement
Build strong clients relationships through social media interaction
Keep up-to-date with our audience s preferences and proactively suggest new campaigns
Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
Identify advertising needs
Stay up to date with latest technology and best practices
Create integrated and cost effective digital strategies.
Map out how digital assets will be optimized for business results.

Skill sets/Experience we require:

3 years of experience as a Digital Marketing Strategist or similar role
3 plus years of experience in developing and implementing digital marketing strategies
Good knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Experience implementing and optimizing Google Adwords campaigns
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Familiarity with web design and HTML
Strong analytical and project management skills

Pedigree:

Bachelors degree in Advertising , Marketing, Communication Science or equivalent

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