Paid Campaign Expert

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• Day-to-day campaign budget management to inform performance optimisation experimentation goals
• Raising concerns and highlighting opportunities whenever required
• Managing monthly channel pacing to ensure we hit budget/CPA targets.
• Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook Instagram), Youtube, LinkedIn etc
• Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook Instagram) , Youtube, LinkedIn etc
• Build and utilize a deep understanding of Social Media performance incl. performance drivers across markets
• Craft best in class campaigns with our design and analytic teams, developing the Clients personality through ad personalisation audiences
• Daily monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders and upper management.

Requirements:

• Candidate should have at least 5+ years hands-on experience with performance marketing, ideally managing large budgets and experience working with Meta (Facebook Instagram), YT, Linkedin.
• Have an excellent understanding of levers and main KPIs of performance marketing (across web app)
• Able to assess performance, define strategy and prioritize tactics to drive growth and profit
• Highly analytical mindset with proficiency in Excel.
• Experience in managing campaign pacing and performance, providing internal and client teams with insights or optimization recommendations
• Problem solving mentality, always looking for more efficient ways to improve the process.
• Excellent written and verbal communication skills
• Able to work in a structured and independent way and deliver great results with their hands-on mentality
• Should be Innovative and curious, not afraid to challenge
• Have good prioritization and time management skills, ability to manage multiple projects, appetite for collaboration and eagerness to learn.
• Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPIs and performance benchmarks