Openings For Tech -infused digital marketing & customer service

Cognizant

3 - 7 years

5 - 10 Lacs

Hyderabad Gurugram Bengaluru

Posted:5 days ago| Platform:

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Skills Required

Google Ads Digital Marketing Campaign Management Ad Operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

experience with App Campaigns

Responsibilities

Works in a non-SOP based, ambiguous, open-ended environment to provide tailored, client-centric solutions aligned with MO/client-context to the customers (advertisers/agencies).
Acts as a strategic partner for sellers/advertisers/agencies to enable optimizations, implementations, and activations.
Exhibits strong business acumen to gain insights into customer journeys, assess digital maturity, and identify relevant growth levers and incrementality needs.
Provides clear, actionable insights for incremental opportunities and improvement areas to clients, assisting AMs with the same.
Stays current with industry trends and collaborates with Product Enablement teams to continually upskill.
Manages cross-functional stakeholders to ensure solutions are delivered effectively and efficiently.
Leverages experience with
App Campaigns
, understanding campaign dynamics and optimization techniques to drive results for clients.
Communicates customer needs effectively to agents and other support teams such as Quality.
Suggests SOP improvements and contributes to product enablement team feedback for enhanced client service.
Demonstrates a comprehensive understanding of AI-powered Google Ads campaigns, Google Analytics, and measurement frameworks.
Effectively presents solutions and handles client queries, staying prepared to learn GMP products as needed.
Maintains operational rigor around daily huddles, knowledge management, cross-training, etc.
Sets up data visualizations, manages large dataset extractions, and uses analytics for insights.

Requirements

BS/B. Tech from (preferably from) Tier 1-2 or Tier-3 institution.
5-7 years of experience in tech-infused digital marketing & customer servicing, with at least 3 years hands-on experience with Google Ads, including
App Campaigns
.
Proven experience with Google Analytics and Google Marketing Platforms is preferred.
Demonstrated cross-functional stakeholder management.
Strong problem-solving, analytical, communication, and presentation skills.
Data visualization expertise with Looker Studio/Power-BI, with SQL knowledge a plus.

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