Online Marketing Specialist

As an Online Marketing Specialist at audibene / hear.com, you will play a vital role in driving customer acquisition and business growth in Korea. You will be responsible for lead generation, marketing automation, innovation & trends, A/B testing, reporting & insights, data analysis, cost management, and CRM support. **Key Responsibilities:** - Lead generation: Take ownership of lead generation across Korean and global ad platforms, targeting Korean audiences. Develop strategies, set up campaigns, analyze performance, optimize KPIs, and plan budgets. - Marketing automation: Drive initiatives to automate operations and reporting for improved efficiency. - Innovation & trends: Stay updated on emerging Korean marketing trends and beta features, integrating them into campaigns for better results. - A/B testing: Strategically plan and execute A/B tests across campaigns, creatives, and assets. Measure results, report findings, and share best practices. - Reporting & insights: Deliver performance reports, extract key learnings, and provide actionable recommendations for future campaigns. - Data analysis: Analyze data from multiple sources to generate meaningful content and campaign recommendations. - Cost management: Manage marketing spend accurately within internal datasets and report financials to stakeholders. - CRM support: Assist with CRM-related tasks such as push notifications, Braze campaigns, and SMS marketing. **Qualifications:** - 4+ years of experience in digital marketing campaign optimization with knowledge of Google Ads, Google Display Network, Microsoft Ads, and affiliate management. - Experience in lead generation and working on high-volume, performance-based marketing campaigns with large budgets. - Highly organized with strong analytical and MS Excel skills. - Positive, flexible, and well-organized to thrive in a fast-paced environment. - Self-driven, diligent, and reliable problem solver with a collaborative approach. - Passion for industry trends and digital innovation in media. - Fluency in English. Join audibene / hear.com to be a part of a collaborative team culture, learn new things every day, and take innovative steps towards a better tomorrow. Work together as one team to drive success and empower customers to stay connected with their loved ones.,