Officer: Public Relations, Marketing, Branding & Communication

Job Description

Position Title: Officer Public Relations, Marketing, Branding & Communication Location: TIG (SRC) Group of Universities, West Bengal & Tripura Reporting To: Registrar/ Vice Chancellor /Pro-Vice Chancellor Employment Type: Full-Time Role Objective: To strategically enhance the university's public image, promote its brand identity, drive student enrolment through impactful marketing, and manage all internal and external communications. The officer will ensure the university's vision, achievements, and offerings are consistently and positively represented across platforms. Key Responsibilities: 1. Public Relations Build and maintain strong relationships with media houses, journalists, influencers, and stakeholders. Draft press releases, media briefs, and official statements. Organize press conferences, campus tours for media, and interviews with key university personnel. Monitor media coverage and manage reputation, including crisis communication if necessary. 2. Marketing & Student Outreach Design and execute integrated marketing campaigns across print, digital, radio, and outdoor media to boost admissions. Collaborate with the admissions team to run targeted campaigns during admission cycles. Coordinate education fairs, webinars, seminars, school/college outreach programs, and promotional events. Identify and nurture partnerships with educational consultants, digital marketing agencies, and advertising vendors. 3. Branding Develop and maintain consistent university brand guidelines across all communications. Create impactful visual and written content highlighting academic excellence, campus life, faculty achievements, alumni success, and placement stories. Collaborate with design teams to produce brochures, flyers, videos, merchandise, and other marketing collateral. 4. Communication (Internal & External) Draft speeches, newsletters, reports, and messages for university leadership. Oversee social media content, university website updates, and internal bulletins. Ensure timely and accurate dissemination of information to all stakeholders, including faculty, staff, students, parents, and partners. 5. Digital & Social Media Manage and grow the universitys presence on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. Monitor analytics to optimize engagement, visibility, and lead generation. Lead performance-based digital campaigns (SEO, SEM, email marketing) with support from external vendors. Qualifications & Experience: Education: Master’s degree in Mass Communication, Public Relations, Marketing, Journalism, or related field. Experience: Minimum 4–7 years in a similar role; experience in the education sector preferred. Skills: Excellent writing, editing, and verbal communication skills in English and preferably Bengali Knowledge of media and PR networks, marketing automation tools, and CRM platforms Creative thinking with an understanding of brand positioning and visual storytelling Proficiency in content creation tools and basic graphic design (Canva/Photoshop) Key Attributes: Strong interpersonal and networking skills Result-oriented and data-driven approach Ability to manage multiple campaigns and tight deadlines High degree of ownership and accountability Adaptable and up-to-date with communication trends