About the Role To drive sales and distribution of the company’s FMCG products including spices, pulses, edible oils, and related consumables in the assigned territory. The role involves developing new business, managing retail/wholesale channels, and ensuring consistent product visibility and availability. Responsibilities Sales & Revenue Generation: Achieve monthly and quarterly sales targets. Drive primary and secondary sales across the designated territory. Identify new sales opportunities and expand dealer/retailer network. Channel Management: Develop and maintain strong relationships with distributors, wholesalers, and retailers. Ensure proper order management and timely delivery of products. Handle distributor claims, stock reconciliation, and credit control. Market Coverage & Merchandising: Ensure effective coverage of all targeted outlets as per the beat plan. Enhance product visibility and branding through in-store merchandising and displays. Execute marketing and promotional campaigns at the ground level. Market Intelligence: Monitor competitor activities, pricing, schemes, and consumer preferences. Gather feedback from the market to support product development and strategy. Reporting & Documentation: Maintain daily call reports, market visit reports, and sales MIS. Report sales trends, achievements, and challenges to management. Customer Relationship Management: Address customer queries and resolve complaints promptly. Build and sustain long-term customer relationships. Qualifications Graduate in any discipline (BBA/B.Com preferred) MBA in Sales & Marketing (optional, but an added advantage) Minimum 1–3 years of FMCG field sales experience (experience in spices/oils/pulses preferred) Required Skills Excellent communication and negotiation skills Strong understanding of FMCG sales and distribution Familiarity with traditional and modern trade practices Goal-oriented with a proactive approach Knowledge of local geography and customer base Ability to work independently and in a team Show more Show less