Meta Campaign Specialist

As a Meta Campaign Specialist, your role will involve being the subject matter expert for Facebook and Instagram advertising. You will act as a bridge between marketing strategy and technical ad execution, collaborating with creative, marketing, and sales teams to achieve campaign goals. Your responsibilities will include monitoring, analyzing, and optimizing campaigns to maximize ROI. Key Responsibilities: - Campaign Planning & Strategy - Campaign Setup & Management: Define target audiences (custom, lookalike, saved audiences) - Optimization & Performance Tracking: Monitor key metrics (CTR, CPC, ROAS, CPM, CPA, etc.) - Analytics & Reporting: Track campaign performance using Meta Ads Manager, GA4, and other analytics tools - Compliance & Best Practices Qualifications Required: - 1-2 years of experience in managing Meta campaigns is preferred. Location: - Coimbatore/Onsite If you are passionate about Meta campaigns and possess the necessary expertise, we encourage you to apply by sending your CV to hr@xploreintellects.com.,