Meta, Campaign & Google Ads Specialist

Key Responsibilities

· Plan, create, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, Shopping, and YouTube).

· Conduct keyword research and audience targeting to ensure effective campaign reach.

· Monitor daily campaign performance, analyze data, and prepare performance reports.

· Optimize ad creatives, targeting, and budgets to achieve maximum ROI.

· Track conversion metrics and implement A/B testing to improve campaign performance.

· Stay updated with the latest trends and best practices in digital marketing.

· Collaborate with the design and content team for ad creatives and landing pages.

· Manage ad budgets efficiently and ensure timely delivery of campaign goals.

Requirements

· Bachelor’s degree in Marketing, Business, or a related field.

· Proven experience (1–3 years) in running Meta (Facebook/Instagram) and Google Ads campaigns.

· Strong understanding of CPC, CPM, CTR, ROAS, and Conversion Tracking.

· Hands-on experience with tools like Google Ads Manager, Meta Ads Manager, and Google Analytics.

· Excellent analytical and communication skills.

· Ability to work independently and handle multiple campaigns simultaneously.

Preferred Skills

· Experience with E-commerce.

· Knowledge of SEO and remarketing strategies.

· Certification in Google Ads or Meta Blueprint .

What We Offer

· Competitive salary based on experience.

· Opportunity to work with a growing brand.

· Supportive and growth-oriented work environment.

Job Types: Full-time, Permanent

Pay: ₹240,000.00 - ₹300,000.00 per year

Benefits:

• Cell phone reimbursement

Work Location: In person