Strategic Marketing Planner

You’ll play a pivotal role in shaping our brand's identity, go-to-market strategies, and customer engagement roadmap. You’ll work closely with R&D, creative, digital, and sales teams to develop integrated marketing plans for product launches, seasonal promotions, and brand campaigns.

Key Responsibilities

• Develop annual and quarterly marketing strategies aligned with business goals.
• Conduct in-depth market and competitor analysis to identify trends and opportunities in the cosmetics space.
• Create brand positioning frameworks, product launch strategies, and campaign briefs.
• Partner with design and content teams to ensure consistent brand voice and storytelling.
• Build marketing calendars, activation plans, and product rollout schedules.
• Track campaign performance metrics and generate insights to optimize future marketing efforts.
• Support digital strategy, influencer campaigns, trade shows, and offline activations.

Candidate Profile

• 2–3 years of experience in strategic planning, brand marketing, or consumer insights—ideally in cosmetics, FMCG, or beauty & personal care.
• Proven experience in developing and executing successful marketing strategies.
• Strong analytical skills with an ability to derive insights from consumer and market data.
• Experience working with creative teams and briefing content for multi-channel campaigns.
• Awareness of youth culture, skincare trends, and Gen Z consumer behaviors.
• Excellent communication, organizational, and cross-functional collaboration skills.

Preferred Qualifications

• MBA or Master’s degree in Marketing, Business, or a related field.
• Experience with digital-first brands or influencer marketing strategies.
• Background in rural or semi-urban markets is a plus.

Job Types: Full-time, Permanent

Pay: From ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person