Meta Ads Specialist (1+ Year Experience)

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About Us

Meta Ads Specialist

Key Responsibilities

• Plan, create, and optimize high-performing Meta (Facebook & Instagram) ad campaigns for real estate projects.
• Research and set up precise audience targeting based on location, demographics, and buyer personas.
• Write compelling ad copy and work with the creative team to produce eye-catching visuals and videos.
• Monitor campaign performance and make data-driven adjustments to improve lead quality and reduce cost per lead.
• Implement A/B testing for creatives, ad formats, and bidding strategies.
• Ensure proper pixel setup, event tracking, and lead form integration.
• Stay up to date with Meta Ads trends and real estate marketing best practices.

Requirements

• Minimum 1 year of experience running Meta Ads campaigns.
• Proven track record in

  real estate lead generation

  is highly preferred.
• Strong understanding of audience segmentation, pixel tracking, and conversion optimization.
• Proficiency in Facebook Ads Manager and Business Manager.
• Ability to manage budgets effectively and meet campaign KPIs.
• Analytical mindset with strong problem-solving skills.

Nice to Have

• Experience in Google Ads, YouTube Ads, or other paid channels.
• Familiarity with CRM tools and lead management workflows.
• Knowledge of real estate buyer journeys and funnel optimization.

Why Join The Residentially

• Work on premium real estate projects with top developers.
• Collaborative and growth-focused team environment.
• Competitive salary
• Opportunities to learn and scale your career in digital marketing.