Key Responsibilities: Plan, create, and manage Meta (Facebook & Instagram) ad campaigns, including ad copy, creatives, and targeting. Conduct A/B testing of ads and landing pages to improve CTR, conversion rate, and ROI. Optimize campaigns for key KPIs including ROAS, CPL, CTR, and CPA. Monitor daily campaign performance and generate insightful reports. Perform audience segmentation and retargeting strategies using Facebook Pixel and custom audiences. Stay up to date with Meta's platform updates, policies, and industry trends. Collaborate with design, content, and product teams to align ad strategies with brand messaging. Manage and optimize budgets for efficient ad spend allocation. Analyze funnel performance and recommend actionable strategies for improvement. Implement advanced strategies such as Lookalike Audiences, Catalog Sales, and Dynamic Ads.

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Kamlesh Bhagat (Propreitor of Jobs Capital Manpower Consultants)

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