Meta Ads Expert (Facebook & Instagram Advertising Specialist)

Job Description

Key Responsibilities: Plan, build, and execute performance marketing campaigns across Facebook, Instagram, and Meta Audience Network. Monitor and analyze campaign performance to ensure KPIs are met (ROAS, CTR, CPA, CPL, etc.). Conduct A/B testing on creatives, copy, targeting, and placements to optimize performance. Develop and refine custom and lookalike audiences to increase campaign efficiency. Set up and manage pixel tracking, events, and conversion APIs. Collaborate with creative and content teams to develop high-converting ad creatives and copy. Provide detailed performance reports, insights, and optimization recommendations. Stay updated with Meta's advertising policies, updates, and best practices. Job Type: Full-time Pay: ₹10,000.00 - ₹20,000.00 per month Schedule: Day shift Work Location: In person