Meta Ads Analyst

Company Description

First Sight partners with retail and enterprise brands to drive discovery, conversion, and strategic growth. We focus on building scalable systems rather than short-term campaigns, unlocking new channels, enhancing user experiences, and facilitating global expansion. Our expertise spans performance marketing, marketplace growth, Shopify optimization, and cross-border go-to-market strategies across India and MENA. With a results-driven approach, we enable modern brands to scale faster, smarter, and with precision.

Role Description

This is a full-time remote position for a Meta Ads Analyst. The Meta Ads Analyst will manage and optimize ad campaigns on Meta platforms, analyze campaign performance, and develop data-driven strategies to enhance results. Day-to-day tasks include conducting performance reviews, reporting on key metrics, collaborating with marketing teams, and identifying growth opportunities. The role demands a keen analytical mindset, proficiency in Meta tools, and strategic problem-solving abilities.

Qualifications

• Strong Analytical Skills and experience in Analytics for interpreting data and driving performance insights.
• Proficiency in Marketing Analytics to evaluate ad performance and optimize for better outcomes.
• Excellent Communication skills for effective collaboration and reporting across teams and stakeholders.
• Understanding of Sales concepts for aligning ad campaigns with overall business goals.
• Familiarity with Meta Ads Manager and related tools is highly preferred.
• Bachelor's degree in Marketing, Business, or a related field.
• Ability to work independently in a remote setting.
• Prior experience in e-commerce or performance marketing is a plus.