Job
Description
Paytm - Messaging Business: JD CPaaS Soutions: Paytm offers a comprehensive suite of CPaaS soutions that incudes Buk Messaging, WhatsApp, RCS, and Outbound Diaing (OBD). These soutions are designed to meet the diverse messaging needs of businesses, heping them engage with customers seamessy and at scae. Meta Ads + WhatsApp Soution: Paytm is an officia Business Service Provider (BSP) for Meta. We have deveoped cutting-edge soutions that integrate Meta Ads with WhatsApp, enabing businesses to run targeted campaigns and engage customers effectivey through conversationa fows on WhatsApp. Buk WhatsApp Soution Speciaist - Job Description As a Buk WhatsApp Soution Speciaist, you wi pay a crucia roe in deveoping, impementing, and managing WhatsApp-based buk messaging campaigns for various business objectives. You wi work cosey with cients to create impactfu messaging strategies whie ensuring compiance with WhatsApp's terms of service and best practices. Your utimate goa wi be to maximize campaign success whie maintaining the integrity and quaity of the messaging experience. Key Responsibiities: Strategy & Panning: - Deveop and impement WhatsApp-based buk messaging strategies that aign with broader business goas and customer engagement initiatives. - Continuousy monitor industry trends and WhatsApp patform updates to refine messaging strategies. - Coaborate with interna teams to taior messaging approaches for specific campaigns or customer segments. Compiance & Best Practices: - Ensure a buk messaging campaigns compy with WhatsApp's terms of service, privacy poicies, and appicabe data reguations. - Impement best practices for WhatsApp buk messaging to improve engagement rates, message deiverabiity, and overa campaign effectiveness. - Proactivey address potentia risks reated to WhatsApp poicies, ensuring campaigns are executed within ega and patform guideines. Campaign Management & Optimization: - Manage end-to-end execution of buk messaging campaigns, incuding setup, monitoring, and performance anaysis. - Utiize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. - Track key performance metrics and report on campaign resuts to stakehoders, providing actionabe insights for future strategies. Skis & Quaifications: Technical Expertise: - In-depth knowedge of WhatsApp Business and its capabiities, incuding automation, messaging tempates, and customer interaction fows. - Experience working with buk messaging toos and patforms, with a focus on WhatsApp. - Famiiarity with marketing automation toos such as Zapier, Googe Sheets, or simiar patforms. Communication & Anaytical Skis: - Strong verba and written communication skis with the abiity to craft compeing messages that resonate with customers. - Anaytica mindset with the abiity to interpret campaign data and use insights to improve future initiatives. Coaboration & Independence: - Abiity to work autonomousy and manage mutipe projects simutaneousy. - Strong interpersona skis, with the abiity to coaborate with cross-functiona teams and cients. Data Privacy & Compiance Awareness: - Soid understanding of data privacy reguations and how they appy to buk messaging campaigns. - Abiity to ensure campaigns meet ega requirements and maintain customer trust.
