Media Planning Director

Role Overview: As a strategic and experienced Director Client Lead (Integrated Media Planning) at our company, you will be responsible for driving full-funnel, data-led media strategies for leading FMCG brands. Your expertise in integrated media planning, digital transformation, and brand growth will be crucial in leading high-performing teams and delivering measurable business outcomes. Key Responsibilities: - Spearhead integrated media planning and execution across TV, Print, OOH, Radio, and Digital for multiple brands with a cumulative media budget exceeding 100M. - Develop data-driven, ROI-focused media strategies aligned with brand objectives, audience insights, and performance metrics. - Build and optimize brand conversion funnels by integrating media inputs with brand tracking to drive targeted outcomes. - Lead and mentor a team of media planners, fostering strategic thinking, collaboration, and operational excellence. - Drive quarterly business reviews and leverage data insights to enhance campaign effectiveness and cost efficiency. - Deliver award-winning and innovation-led campaigns that elevate brand recognition and business impact. - Lead integrated annual operating plans (AOPs) and continuously challenge briefs to evolve media strategies and exceed client KPIs. - Develop and implement digital-first marketing strategies to strengthen brand visibility, engagement, and measurable growth. - Collaborate cross-functionally with creative, performance, and analytics teams to deliver cohesive, full-funnel media solutions. - Oversee initiatives across awareness, engagement, and conversion spanning social media, influencer marketing, performance media, CRM, and digital transformation. Qualification & Experience: - Graduate or Postgraduate in Marketing, Mass Communication, or a related field. - 10+ years of experience in integrated media planning and strategy, preferably within advertising, media, or marketing agencies. - Prior experience handling FMCG or large-scale consumer brands is essential. Company Details: You will have the opportunity to lead integrated media strategy for leading FMCG brands, exposure to end-to-end campaign planning across all media channels, and work in a collaborative, growth-oriented environment with award-winning teams. Be part of a culture that values innovation, creativity, and measurable impact.,