Media Planning And Buying Manager

As a Communications Designer, Global, you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required to your clients connections plan. You have a passion for brands, media and ideas, and within the team are considered the go-to-person on the latest news and innovations going on in media.

In this role, you will develop, recommend, execute, and evaluate digital media plans from inception to completion with moderate oversight from the Manager. The Communications Designer should be able to work independently once given project parameters, goals and budgets to develop a sound recommendation with clear rationale.

Responsibilities

• Contributor to impactful communications plan development to meet client needs and deliver communications ideas
• Attend regular client status meetings, creative statuses and maintain on-going rapport
• Analyze and provide clients with research data and media/marketing information; including real-time opportunities to ensure our clients are remaining competitive
• Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
• Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Develop industry and partner POV’s with Manager’s oversight
• Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue
• Evaluate partner proposals, negotiate plan details, develop plans and ultimately present plan recommendations to internal stakeholders and clients
• Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, IO’s, budgets, creative, reporting and the billing and reconciliation process
• Oversee/ Manage all partner specific budget allocation, optimization, media partnership programs and added value details

Required Skills and Experience

• Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, Linear)
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Desired Skills and Experience

• 5+ years of experience in a digital media planning/buying position at an advertising/media agency.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience analyzing data and market research
• Experience delegating assignments to junior staff