Media Buyer- Digital Marketing

As a part of the Collegedunia team, you will play a crucial role in managing and optimizing paid campaigns on various platforms such as Meta, Google, and Taboola. Your responsibilities will include tracking and reporting daily campaign performance, using a data-driven approach to enhance ROI, and handling tasks like ad publishing, audience targeting, and creative uploads. You will be expected to maintain campaign data and reports using Excel, conduct research for ad and content publishing, and understand user demographics to tailor targeting strategies. Additionally, staying updated on digital marketing trends and platform changes will be essential for this role. Key Responsibilities: - Manage and optimize paid campaigns on Meta, Google, Taboola, and other platforms. - Track and report daily campaign performance and key metrics. - Use a data-driven approach to improve ROI and ad effectiveness. - Handle ad publishing, audience targeting, and creative uploads. - Maintain campaign data and reports using Excel. - Conduct content and topic research for ad and content publishing. - Understand user mindset and demographics to guide targeting strategies. - Stay updated on digital marketing trends and platform updates. Qualifications Required: - Bachelor's degree in Marketing, Advertising, Business, or related field. - Hands-on experience with Meta Ads Manager, Google Ads, Taboola, and similar platforms. - Strong analytical and data interpretation skills. - Proficiency in Microsoft Excel (pivot tables, charts, basic formulas). Please note that prior experience in media buying or performance marketing is preferred for this role. If you are looking for a challenging opportunity in digital marketing, this position based in Gurgaon with working hours from 9:30 AM to 6:30 PM (6 days a week with alternate Saturdays working from home) might be the perfect fit for you. As a part of the Collegedunia team, you will play a crucial role in managing and optimizing paid campaigns on various platforms such as Meta, Google, and Taboola. Your responsibilities will include tracking and reporting daily campaign performance, using a data-driven approach to enhance ROI, and handling tasks like ad publishing, audience targeting, and creative uploads. You will be expected to maintain campaign data and reports using Excel, conduct research for ad and content publishing, and understand user demographics to tailor targeting strategies. Additionally, staying updated on digital marketing trends and platform changes will be essential for this role. Key Responsibilities: - Manage and optimize paid campaigns on Meta, Google, Taboola, and other platforms. - Track and report daily campaign performance and key metrics. - Use a data-driven approach to improve ROI and ad effectiveness. - Handle ad publishing, audience targeting, and creative uploads. - Maintain campaign data and reports using Excel. - Conduct content and topic research for ad and content publishing. - Understand user mindset and demographics to guide targeting strategies. - Stay updated on digital marketing trends and platform updates. Qualifications Required: - Bachelor's degree in Marketing, Advertising, Business, or related field. - Hands-on experience with Meta Ads Manager, Google Ads, Taboola, and similar platforms. - Strong analytical and data interpretation skills. - Proficiency in Microsoft Excel (pivot tables, charts, basic formulas). Please note that prior experience in media buying or performance marketing is preferred for this role. If you are looking for a challenging opportunity in digital marketing, this position based in Gurgaon with working hours from 9:30 AM to 6:30 PM (6 days a week with alternate Saturdays working from home) might be the perfect fit for you.