Role Overview We are looking for a creative and meticulous Content Writer to join our marketing team. In this role, you will be the voice of MAX@Home, responsible for crafting clear, compelling, and medically accurate content. A key aspect of this role is ensuring the absolute integrity of our content by maintaining strict standards of originality and compliance. Key Responsibilities Content Creation & Strategy: Write and edit high-quality content for the MAX@Home website , including service pages, blogs, landing pages, and FAQs, ensuring tone consistency. Research and draft engaging health blogs and articles on topics like post-operative care, elderly care, physiotherapy, and disease management. Create compelling copy for marketing collateral such as brochures, flyers, emailers, and newsletters. Quality Assurance & Compliance: Content Vetting: rigorously vet all content (internal and external) to ensure zero plagiarism , maintaining the highest standards of brand integrity. Copyright Management: Ensure all text, images, and third-party assets used in marketing materials are fully compliant with copyright laws and intellectual property regulations. Ensure all content is medically accurate (working with clinical teams for validation) and follows healthcare advertising guidelines. Social Media & Engagement: Develop catchy and informative captions and scripts for social media platforms (LinkedIn, Instagram, Facebook, Twitter). Collaborate with the design team to create infographics and visual stories. SEO & Optimization: Implement SEO best practices (keyword research, meta descriptions) to improve organic search visibility and drive traffic. Key Skills: Exceptional command of the English language (written and verbal). Ability to simplify complex medical jargon for a lay audience. Familiarity with plagiarism detection tools (e.g., Grammarly etc). Basic understanding of SEO principles . High level of empathy and sensitivity in writing. Interested Candidates can share resume at arpana.singh@maxhelathcare.com
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