Content Writer

Role Overview

Content Writer

Key Responsibilities

• Content Creation & Strategy:

• Write and edit high-quality content for the

  MAX@Home website

  , including service pages, blogs, landing pages, and FAQs, ensuring tone consistency.
• Research and draft engaging

  health blogs and articles

  on topics like post-operative care, elderly care, physiotherapy, and disease management.
• Create compelling copy for

  marketing collateral

  such as brochures, flyers, emailers, and newsletters.

• Quality Assurance & Compliance:

• Content Vetting:

  rigorously vet all content (internal and external) to ensure

  zero plagiarism

  , maintaining the highest standards of brand integrity.

• Copyright Management:

  Ensure all text, images, and third-party assets used in marketing materials are fully compliant with

  copyright laws

  and intellectual property regulations.
• Ensure all content is medically accurate (working with clinical teams for validation) and follows healthcare advertising guidelines.

• Social Media & Engagement:

• Develop catchy and informative captions and scripts for social media platforms (LinkedIn, Instagram, Facebook, Twitter).
• Collaborate with the design team to create infographics and visual stories.

• SEO & Optimization:

• Implement

  SEO best practices

  (keyword research, meta descriptions) to improve organic search visibility and drive traffic.

• Key Skills:

• Exceptional command of the English language (written and verbal).
• Ability to simplify complex medical jargon for a lay audience.
• Familiarity with

  plagiarism detection tools

  (e.g., Grammarly etc).
• Basic understanding of

  SEO principles

  .
• High level of

  empathy

  and sensitivity in writing.

Interested Candidates can share resume at arpana.singh@maxhelathcare.com