Marketing Strategist

Job Description

As a Marketing Strategist, you will be responsible for the end-to-end management of our marketing initiatives The successful candidate will work independently to strategize & execute effective marketing campaigns that align with the company's goals. Typical work week looks like:- Marketing Strategy Development Create and implement comprehensive marketing strategies aligned with company goals Conduct market research and competitor analysis to identify opportunities and trends. Content Creation and Optimization Develop engaging and shareable content for various digital platforms Create engaging and compelling content, including blog posts, articles, social media updates, and more Optimize content for SEO and user experience to increase organic visibility. Distribution and Promotion Implement effective distribution strategies to maximize content reach and engagement Utilize various channels such as social media, email marketing, and other digital platforms. Social Media Management Manage and curate content across social media channels to build brand awareness Monitor social media analytics to assess the success of campaigns and adjust strategies accordingly. Email Marketing Design and execute targeted email marketing campaigns for lead nurturing and customer engagement Analyze campaign performance and implement improvements for increased effectiveness. Analytics and Reporting Utilize analytics tools to track, measure, and report on digital marketing performance Provide insights and recommendations based on data analysis. Collaboration and Communication Work closely with the sales and product teams to ensure marketing efforts align with overall business objectives. Our ideal candidate should have:- Bachelors/Masters degree in marketing, business or related field. 2-3 years of proven experience in marketing, or growth marketing preferably in a technology or AI-related industry. Excellent communication and interpersonal skills. Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CRMS, email automation, social media management tools etc). Understands and is enthusiastically active on platforms like Quora, Medium, ProductHunt, Reddit, HARO, Other communities, etc. Strong writing and editing skills for content creation across various digital channels Ability to create visually appealing content using graphic design tools is a plus. In-depth knowledge of social media platforms and trends Experience in creating and managing social media advertising campaigns. Ability to analyze data and derive actionable insights for continuous improvement Familiarity with A/B testing methodologies. Flexibility to adapt to changing trends and technologies in the digital marketing landscape. Proactive approach to learning and staying updated on industry best practices. Ability to work independently and take ownership of end-to-end digital marketing responsibilities. Should be proactive and not be afraid to share and act on their own ideas. What you can expect from ORI:- Passion & happiness in the workplace with great people & open culture with amazing growth opportunities. An ecosystem where leadership is fostered which builds an environment where everyone is free to take necessary actions to learn from real experiences. Closely work with Management/Co-Founders, key stakeholders etc Freedom to pursue your ideas and tinker. If you are creative, innovative, and energetic, and if you love growing a business, we want you on our team!