Marketing Specialist

Role:

We are looking for a Marketing Expert based in India with 34 years of proven expertise in SEO, Google Ads, Microsoft Ads, and digital campaign management. The ideal candidate must be a self-starter with strong analytical skills, able to execute multi-vertical marketing strategies, and have an understanding of both Indian and U.S. market dynamics.

Key Responsibilities

Plan and execute SEO strategies (on-page, off-page, technical) to improve rankings and organic growth.

Manage and optimize Google Ads and Microsoft Ads campaigns across search, display, video, and shopping.

Drive digital campaigns across platforms like Meta, LinkedIn, and YouTube.

Conduct keyword research, competitor analysis, and market research to identify opportunities.

Track, measure, and report SEO and ad campaign performance using analytics tools.

Optimize landing pages, content, and funnels to maximize ROI.

Stay updated on digital trends and U.S. market strategies to enhance campaigns.

Qualifications

34 years of hands-on experience in SEO and digital marketing.

Proficiency in SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Search Console).

Strong track record in Google Ads and Microsoft Ads campaign management.

Understanding of international SEO and U.S. market audience targeting.

Ability to analyze data and provide actionable insights.

Excellent communication and self-driven attitude.

Preferred Skills

Experience in multi-vertical marketing (real estate, immigration, retail, technology, etc.).

Knowledge of automation/CRM tools (HubSpot, Zoho, Zapier).

Familiarity with content marketing (blogs, YouTube SEO, newsletters, reels).