Marketing & Social Media Manager

Position Overview

This is a high-impact, full-spectrum marketing role for someone who thrives at the intersection of creativity, strategy, and data. As Marketing Manager, you will own the customer journey at Swara from first click to repeat purchase and lead all efforts to grow our online revenue, build a loyal community, and strengthen our brand voice.You'll drive social media, creative marketing, performance marketing, shape brand positioning, and lead campaigns that reflect Swara's core values of sustainability, women's empowerment, and ethical fashion. From running Meta ads and building funnels to developing influencer partnerships and planning offline activations, this role offers the chance to scale a purpose-driven D2C fashion brand with integrity and imagination.If you're excited by numbers, storytelling, and mission-led growth this is your playground.Location:Cochin, Kerala

Key Responsibilities

• Own and optimise the full digital sales funnel from ads to conversion to retention
• Plan and manage Meta & Google ad campaigns
• Track and improve key growth metrics: ROAS, CAC, AOV, LTV, conversion rate
• Build landing pages, email flows, and automations that drive sales
• Manage Social Media and create high-converting content
• Craft and maintain a clear brand voice across all digital platforms
• Coordinate influencer campaigns and brand collaborations
• Experiment with new marketing channels (Reddit, Pinterest, WhatsApp, etc.)
• Support offline events, exhibitions, and pop-ups with strong digital amplification
• Maintain a weekly dashboard of key growth KPIs and report insights to the GM and CEO
  

A Day In The Life

You might start your morning by reviewing ad performance and tweaking copy or creatives based on what's working. After syncing with the Social Media Intern on content priorities, you'll check the website's conversion rate and set up an A/B test for a new landing page. In the afternoon, you may draft a pitch to a potential influencer partner, join a strategy call to plan a monsoon campaign, and send a performance report to the GM. Some days, you might host a pop-up or ideate offline growth ideas.

Qualifications

Essential:

• Proven ability to scale sales and improve retention in a consumer brand
• Strong grasp of Meta Ads, Google Ads, Shopify, Google Analytics, and Klaviyo
• Analytical mindset with comfort using dashboards and interpreting data
• Excellent communication and project management skills
• Excited to grow with a fast-paced, value-led brand
  

Good To Have

• Proven experience in a marketing role within the ethical or sustainable fashion industry.
  

How To Apply

Interested candidates are invited to submit their application via this Google Form.Swara is an equal opportunity employer. We encourage candidates from all backgrounds to apply.