Marketing Operations Manager

Job Description

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. 9+ years of experience. Roles & Responsibilities: Develop and execute email campaigns aligned with marketing strategies to drive brand and product awareness, lead acquisition, conversion, and retention. Implement and manage automation rules, drip programs, segmentation, and engagement programs to optimize customer journeys. Create and manage email templates, landing pages, forms, and other Pardot components to support campaigns and marketing initiatives. Collaborate with the sales and marketing teams to ensure seamless integration between Pardot and Salesforce, maintaining data accuracy and workflow efficiency. Monitor, analyze, and report on the performance of email campaigns, providing insights and recommendations for continuous improvement. Ensure compliance with data protection regulations and best practices in email marketing. Train and support marketing team members in the effective use of the automation platform. Stay up-to-date with the latest marketing automation trends and opportunities for leveraging new Pardot features. Discuss with business marketers and document campaign requirements Recommend and manage implementation of customer segmentation strategies Interact with digital marketing counterparts on areas of shared dependencies – website, social, paid digital, data and analytics Technical documentation - ensure solutions are validated and documented for future reference Participate in weekly conference calls with Digital Marketing (be available for daily check-in calls) Requirements / Qualifications Proven experience in Marketing Operations Manager or similar role, with a strong understanding of marketing automation platforms. Deep understanding of Pardot's features, including email marketing, landing pages, lead management, and automation. Proficiency in Pardot (or other Marketing Automation platform) and Salesforce, including the integration and synchronization of data between platforms. Ability to design and implement workflows in Pardot to support business processes and reporting requirements. HTML and CSS: Working knowledge of HTML and CSS for email template and landing page development. Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions. Excellent communication and collaboration skills to work effectively across teams. Familiarity with email marketing best practices and regulations (e.g., GDPR, CAN-SPAM). Ability to manage multiple projects and meet deadlines in a fast-paced environment. Understanding of B2B marketing principles and best practices. Problem-Solving and Debugging: Ability to identify and resolve technical issues. Other Important Skills: Pardot certification is preferred. Willingness to stay up-to-date with the latest Pardot features and Salesforce technologies Shift Timings: 1 PM to 10 PM IST We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective. Show more Show less