Marketing Operations Analyst

Marketing Operations Analyst

Responsibilities

• Ensure regular

  management of martech tools

  . Manage

  integrations & data flow

  between tools. Work with vendors to solve any issues.
• Monitor the functioning of

  critical martech tools

  and ensure there are no issues that impact leads, data, or reporting.
• Execute

  cross-functional projects

  aligned with overall marketing priorities that leverage Martech tools and help marketing/sales to generate pipeline.

• Automate manual processes

  enabling frictionless and fast marketing execution.
• Publish

  critical marketing reports

  for the marketing teamMIS reports and dashboards.
• Create reports that show the

  ROI of marketing investments

  Campaign performance reports, Event, Digital spend ROI reports.

• Collaborate with different teams

  to understand their reporting needs and provide them with relevant data/reports/insights.
• Create/Manage reports/visualization on tools like

  Tableau, HubSpot, Salesforce

  .
• Create/manage marketing

  data warehouse in Snowflake

  .
• Analyze reports and data and provide regular

  insights

  that come out of data. Provide

  actionable insights

  .
• Take on new projects that are aligned with marketing goals and strategic initiatives.

Qualifications

• Bachelor's degree

  in computer science, Information technology, marketing, or a related field.
• Experience in

  marketing operations

  .
• Basic understanding of

  B2B marketing processes in a SaaS company

  .
• Prior knowledge of

  reporting on marketing funnel

  and understanding of

  marketing KPIs

  is a big plus.
• Hands-on experience of working on

  Business Intelligence and data visualization using Tableau

  .
• Hands-on knowledge of

  SQL is a must

  , knowledge of any other coding language is a plus.
• Knowledge of

  data ingestion and cloud data warehouses like Snowflake is a must

  .

• Strong communication and analytical skills

  .
• Experience of working with

  HubSpot and other martech tools

  is a plus.