Marketing Operations Analyst

3 - 7 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Digital Operations Specialist at the company, your primary responsibility will be to manage the collection, refinement, testing, and deployment of content across all brand websites. You will work closely with external partners and internal stakeholders to ensure that content changes are implemented effectively to meet consumer needs, web accessibility standards, and SEO requirements. Additionally, you will collaborate with the Digital Product Director to prioritize site maintenance efforts based on the product roadmap. It will be essential for you to stay updated on digital content trends, customer experience best practices, SEO advancements, and web accessibility standards while upholding brand standards. Key Responsibilities: - Manage the collection, refinement, testing, and deployment of content on all brand websites. - Contribute to refining the digital content workflow. - Define content-related requests with internal stakeholders, assess their business impact, and maintain consistency. - Support onsite testing and optimization of content-related campaigns in coordination with data management and digital marketing teams. - Assist in content marketing strategies in collaboration with the brand management team. - Utilize various analytics solutions to prioritize and measure the performance of content pieces. - Provide regular status reports to managers and stakeholders. - Collaborate with vendors and internal stakeholders. Qualifications Required: - Experience: 3-4.5 years - Primary Skill: Marketing Ops (DXP) - Sub Skill(s): Marketing Ops (DXP) - Additional Skill(s): Marketing Ops (DXP), Content Author CrownPeak About The Company: Infogain is a human-centered digital platform and software engineering company headquartered in Silicon Valley. They specialize in engineering business outcomes for Fortune 500 companies and digital natives across various industries using technologies like cloud, microservices, automation, IoT, and artificial intelligence. Infogain is known for accelerating experience-led transformations in digital platform delivery. As a Microsoft Gold Partner and Azure Expert Managed Services Provider (MSP), Infogain has a global presence with offices in California, Washington, Texas, the UK, the UAE, and Singapore, along with delivery centers in multiple locations. Role Overview: As a Digital Operations Specialist at the company, your primary responsibility will be to manage the collection, refinement, testing, and deployment of content across all brand websites. You will work closely with external partners and internal stakeholders to ensure that content changes are implemented effectively to meet consumer needs, web accessibility standards, and SEO requirements. Additionally, you will collaborate with the Digital Product Director to prioritize site maintenance efforts based on the product roadmap. It will be essential for you to stay updated on digital content trends, customer experience best practices, SEO advancements, and web accessibility standards while upholding brand standards. Key Responsibilities: - Manage the collection, refinement, testing, and deployment of content on all brand websites. - Contribute to refining the digital content workflow. - Define content-related requests with internal stakeholders, assess their business impact, and maintain consistency. - Support onsite testing and optimization of content-related campaigns in coordination with data management and digital marketing teams. - Assist in content marketing strategies in collaboration with the brand management team. - Utilize various analytics solutions to prioritize and measure the performance of content pieces. - Provide regular status reports to managers and stakeholders. - Collaborate with vendors and internal stakeholders. Qualifications Required: - Experience: 3-4.5 years - Primary Skill: Marketing Ops (DXP) - Sub Skill(s): Marketing Ops (DXP) - Additional Skill(s): Marketing Ops (DXP), Content Author CrownPeak About The Company: Infogain is a human-centered digital platform and software engineering company headquartered in Silicon Valley. They specialize in engineering business outcomes for Fortune 500 companies and digital natives across various industries using technologies like cloud, microservices, automation, IoT, and artificial intelligence. Infogain is known for accelerating experience-led transformations in digital platform delivery. As a Microsoft Gold Partner and Azure Expert Managed Services Provider (MSP), Infogain has a global presence with offices in California, Washington, Texas, the UK, the UAE, and Singapore, along with delivery centers in multiple locations.

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Infogain logo
Infogain

IT Services and IT Consulting

Los Gatos CA

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