Marketing Ninja (Marketing & Sales)

Marketing Ninja (Marketing & Sales)

Location: Guwahati, Assam

Company: Goodwyn Tea (A Sirohia Family Enterprise)

Reports To: Director – Retail & Brand Development

Purpose of the Role (WHY this role exists)

To make Assam Tea globally admired and locally loved. The mission is to build a strong Goodwyn Tea retail presence across every key tourist destination of Assam — ensuring that before leaving Assam, every second traveler experiences authentic, single-origin Goodwyn Tea.

Core Values Alignment

• Authenticity: Believes in purity, storytelling, and honest products.
• Connection: Loves talking to people and sharing stories over chai.
• Passion: Deeply proud of Assam’s heritage and eager to make it famous worldwide.
• Purpose: Works not just for sales numbers, but for a mission — to make tea synonymous with Assam again.
• Discipline: Lives by timelines, structure, and results.
• Innovation: Thinks creatively, experiments boldly, and finds new ways to connect people with tea.

Key Responsibilities (WHAT the role delivers)

• Lead the expansion of Goodwyn Tea across Assam’s airports, railway stations, tourist towns, hotels, and cultural hubs.
• Identify and onboard new retail partners, experience counters, and flagship stores.
• Create and execute brand campaigns celebrating “Assam’s Tea Legacy.”
• Design collaborations with Assam Tourism and curate immersive chai experiences.
• Build consistent digital and offline visibility through engaging content and events.
• Be the voice and face of Goodwyn — engage, listen, and connect with customers.
• Launch loyalty programs and experiential chai sessions to make Goodwyn a daily ritual.
• Define and achieve monthly and quarterly sales targets.
• Drive performance, profitability, and marketing ROI across all outlets.
• Build and lead a passionate team of retail storytellers and chai ambassadors.
• Inspire with energy, empathy, and excellence.

Ideal Candidate Profile (WHO is right for this role)

Attribute

Requirement

Experience

7–10 years in marketing or sales (FMCG / Perfume / Cosmetic / Lifestyle / Tea industry preferred)

Background

Female candidate, preferably from Assam with a deep cultural connection

Education

Graduate / MBA in Marketing, Brand, or Retail Management

Traits

Extroverted, confident communicator, innovative thinker, relationship-builder

Skillset

Strategic marketing, retail development, storytelling, customer insights

Languages

Fluent in English, Assamese, and Hindi

Travel

Willing to travel frequently across Assam

Success Metrics (HOW success is measured)

• 20+ new Goodwyn Tea touchpoints established in Assam within 12 months
• Retail sales growth of 50% YOY in Assam region
• 100,000+ customers served in tourist markets
• Brand recognition across airports, hotels, and premium stores
• “Goodwyn Tea – Taste of Assam” campaign successfully executed

Compensation & Growth Path

• Competitive fixed salary + performance-based incentives
• Opportunity to grow into a Pan-India Retail Head role as the brand expands nationwide
• Direct mentorship from company leadership and exposure to international branding initiatives

If you are a proud daughter of Assam who dreams of making her homeland’s tea the pride of the world — this is your calling.

Apply at: [email protected]
Subject: Marketing Ninja – Goodwyn Tea Assam

Note: if you are serious please write to us a note that why you’re the best person for the role

Job Type: Full-time

Work Location: In person