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Viaprom Technologies
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Marketing Mix Modeling Analyst

Marketing Mix Modeling Analyst

Viaprom Technologies

3 - 4 years

10 - 12 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

marketing promotion analytics rcm models sales marketing mix modeling marketing consulting statistical methods media analytics python sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:
We are hiring Marketing Mix Modeling Analysts with 24 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels.Key Responsibilities:1. Assist in building and validating Marketing Mix Models using media, sales, and marketing input data2. Prepare and transform datasets for modeling (GRPs, spends, distribution, sales, Nielsen data, etc.)3. Work on Price & Promotion analytics, RCM models, and forecasting logic4. Apply statistical techniques like regression, decay/adstock, and optimization5. Support senior team members in creating presentations, model summaries, and business insights6. Collaborate with internal/external stakeholders for data alignment and delivery planningKey Skills & Tools:1. Hands-on experience with Python.2. Good understanding of Marketing Mix Modeling and related statistical methods3. Comfort with marketing and media data: TV, Digital, Distribution, Sales, Nielsen RMS/RA4. Strong in Excel and SQL for data handling and reportingPreferred Background:1. Worked in FMCG, retail, media analytics, or marketing consulting projects.2. Exposure to marketing measurement or econometric modeling techniques

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Marketing Mix Modeling Analyst