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3.0 - 4.0 years
10 - 12 Lacs
bengaluru
Work from Office
Role Overview: We are hiring Marketing Mix Modeling Analysts with 24 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels. Key Responsibilities: 1. Assist in building and validating Marketing Mix Models using media, sales, and marketing input data 2. Prepare and transform datasets for modeling (GRPs, spends, distribution, sales, Nielsen data, etc.) 3. Work on Price & Promotion analytics, RCM models, and forecasting logic 4. Apply statistical techniques like regression, decay/adstock, and ...
Posted 3 months ago
3.0 - 4.0 years
10 - 12 Lacs
bengaluru
Work from Office
Role Overview: We are hiring Marketing Mix Modeling Analysts with 24 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels. Key Responsibilities: 1. Assist in building and validating Marketing Mix Models using media, sales, and marketing input data 2. Prepare and transform datasets for modeling (GRPs, spends, distribution, sales, Nielsen data, etc.) 3. Work on Price & Promotion analytics, RCM models, and forecasting logic 4. Apply statistical techniques like regression, decay/adstock, and ...
Posted 3 months ago
3.0 - 4.0 years
10 - 12 Lacs
bengaluru
Work from Office
Role Overview: We are hiring Marketing Mix Modeling Analysts with 24 years of experience in Marketing Analytics, with strong focus on data modeling, media and sales analytics, and price/promotion impact evaluation. This role will support model development and data preparation for multiple brands across media and sales channels. Key Responsibilities: 1. Assist in building and validating Marketing Mix Models using media, sales, and marketing input data 2. Prepare and transform datasets for modeling (GRPs, spends, distribution, sales, Nielsen data, etc.) 3. Work on Price & Promotion analytics, RCM models, and forecasting logic 4. Apply statistical techniques like regression, decay/adstock, and ...
Posted 3 months ago
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