Marketing Manger

1. Strategic Planning & Execution

Develop and implement the hospitals annual marketing plan and budget.

Identify target markets and develop strategies to increase patient inflow and service awareness.

Conduct market analysis to identify new business opportunities and service trends.

2. Branding & Promotion

Plan and oversee advertising and promotional campaigns (print, digital, outdoor, and social media).

Maintain hospital brand image and ensure consistent communication across all media.

Organize health camps, seminars, CME programs, and community outreach events.

3. Doctor & Corporate Relations

Build and maintain relationships with consultants, referring doctors, and corporate clients.

Initiate tie-ups with corporate houses, insurance companies, and TPAs.

Monitor patient referral patterns and develop retention strategies.

4. Digital Marketing

Manage hospital website and social media handles for engagement and visibility.

Develop online campaigns to promote key specialties and hospital events.

Analyze online reach and performance metrics.

5. Team Management & Coordination

Lead and motivate the marketing team to achieve targets.

Coordinate with internal departments (OPD, IPD, diagnostics, etc.) for promotional support.

Ensure timely reporting of marketing activities and ROI analysis.

6. Reporting & Analysis

Prepare monthly reports on marketing performance and patient acquisition.

Track competitor activities and industry trends.

Suggest improvements in service offerings based on feedback and analysis.