Marketing Manager

Overview:

As a Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will lead a dynamic marketing team, collaborate cross-functionally, and leverage your expertise to create impactful campaigns. The ideal candidate will have a deep understanding of our product, be able to effectively communicate its value proposition, and drive core product marketing initiatives.

Responsibilities:
Strategic Planning:

• Develop and implement comprehensive marketing strategies aligned with overall business objectives.
• Conduct market research to identify trends, customer needs, and the competitive landscape.
• Analyze data and metrics to evaluate the effectiveness of marketing campaigns.
• Understand the product thoroughly to craft targeted marketing strategies that highlight key features and benefits.

Product Marketing & Campaign Management:

• Lead and execute integrated marketing campaigns specifically focused on our product offerings.
• Develop compelling and creative content to effectively communicate product value to target audiences.
• Design and execute go-to-market (GTM) strategies for new product launches.

Team Leadership:

• Manage and mentor a team of marketing professionals.
• Set clear goals and objectives, and provide guidance to achieve them.
• Foster a collaborative and innovative team culture.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor expenses and ROI to optimize budget allocation.

Cross-Functional Collaboration:

• Collaborate with sales, product development, and other departments to align marketing strategies with overall business goals.
• Work closely with product managers to ensure marketing initiatives support product development roadmaps.
• Ensure seamless communication and cooperation across teams.

Digital & Performance Marketing:

• Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.
• Stay updated on digital marketing trends and implement best practices.
• Track and analyze key performance indicators (KPIs) to measure the success of product marketing campaigns.
• Provide regular reports to leadership, highlighting insights and areas for improvement.

Brand & Product Positioning:

• Uphold and strengthen the brand identity across all marketing channels.
• Implement and enforce brand guidelines while ensuring consistent messaging across all platforms.
• Position the product effectively in the market to differentiate it from competitors.

Requirements:

• Bachelors degree in Marketing, Business, or related field (Masters degree is a plus).
• Proven experience in product marketing, campaign execution, and brand management.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent communication, strategic thinking, and leadership skills.
• Ability to work cross-functionally and drive alignment between marketing and product teams.
• Experience in managing marketing budgets and tracking ROI.
• Knowledge of the industry and market trends to inform product marketing strategies.