Marketing Manager

Job Descripon for Markeng Manager Job Overview: Seeking a dynamic and results-driven Markeng Head to lead and execute the marke¢ng strategy for a variety of university programs, projects, workshops, and courses. In this role, you will be responsible for developing innova¢ve marke¢ng campaigns, managing media rela¢ons, and ensuring that our academic oerings reach and resonate with our target audiences. The ideal candidate will have a strong understanding of marke¢ng, excellent leadership skills, and the ability to work collabora¢vely with various departments. Key Responsibili¢es: ¢ Strategic Planning & Execu¢on: o Develop and implement a comprehensive marke¢ng strategy for university programs, projects, workshops, and courses. o ¢ Align marke¢ng ini¢a¢ves with the university's overall goals and brand iden¢ty. Campaign Management: o Create and oversee integrated marke¢ng campaigns (digital, print, events) to promote university programs. o Monitor campaign performance and op¢mize strategies based on key performance indicators (KPIs). ¢ Media & Public Rela¢ons: o Manage media rela¢ons, including press releases, social media, and content marke¢ng to enhance the universitys public prole. o ¢ Coordinate with external agencies and partners to amplify marke¢ng eorts. Budget Management: o o ¢ Oversee the marke¢ng budget, ensuring op¢mal alloca¢on of resources and cost eciency. Report on budget performance and return on investment (ROI) for marke¢ng ini¢a¢ves. Collabora¢on & Leadership: o Work closely with various departments, event organizers, and external stakeholders to ensure a cohesive marke¢ng message. o Lead and mentor a small team of marke¢ng professionals, fostering a culture of crea¢vity and accountability. ¢ Market Research & Analysis: o o Conduct market research to iden¢fy trends, target audiences, and opportuni¢es for growth. Analyze data to adjust strategies and inform decision-making processes. Job Descrip¢on for Marke¢ng Manager Qualica¢ons: ¢ Educa¢on: o Bachelors degree in Marke¢ng, Business Administra¢on, Communica¢ons, or a related eld (Masters preferred). ¢ Experience: o o ¢ 5-7 years of marke¢ng experience, preferably in higher educa¢on or a related industry. Proven track record in managing successful marke¢ng campaigns and leading teams. Skills & Competencies: o o o o o Strong strategic thinking and problem-solving abili¢es. Excellent communica¢on and interpersonal skills. Prociency in digital marke¢ng, social media management, and data analysis tools. Budget management and project management experience. Ability to work collabora¢vely in a fast-paced, dynamic environment.